Matěj ák, newly appointed CEO of crypto hardware company Trezor, believes that the financial independence enabled by Bitcoin is the most important benefit of the cryptocurrency and more important than its market price.

“2023 will be marked by market consolidation and for us,” Shack said in an interview with Cointelegraph, adding that Trezor now has an excellent opportunity to improve its products to prepare for the upcoming bull market.

The ease of use of Bitcoin is one of the key trends that Trezor will continue to focus on this year, as BTC and cryptocurrencies continue to be seen as complex technical concepts, the CEO noted. “Our mission is to make self-incubation more accessible to everyday users,” he added.

Contrary to popular belief, Bitcoin is not a complex tool but a “simple technology with huge potential,” according to Shack. Trezor CEO said:

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“When you understand it in its broader context, enabling financial self-sovereignty, for example, the price of bitcoin becomes a secondary consideration. Philosophically that is where I am.”
The news comes amid Bitcoin making strong gains over the past two weeks, returning to levels prior to the FTX stock exchange crash in early November 2022. Since the beginning of 2023, Bitcoin has gained 14%, briefly reaching $19,000 on January 13. At the time of writing, Bitcoin is trading at $18,900, up 3.6% over the past 24 hours, according to data from CoinGecko.

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Trezor is one of the few companies to benefit from the FTX crash and related crisis on centralized cryptocurrency exchanges, reporting a 300% increase in sales by mid-November 2022. In January, the company appointed Śák as its new CEO, taking over Trezor. Founder Marek Palatinus. The former CEO will remain with the company as an advisor to help guide the company’s strategic and technical direction.

Source: CoinTelegraph