In an interview with Cointelegraph, Ahmet Usta shared his journey from being fascinated by technology since he was a kid to becoming the founder of several successful Web3 projects focused on blockchain games and non-fungible tokens (NFTs).
Usta studied Aeronautical Engineering at Istanbul Technical University in Turkey because of his passion for technology. After that, he worked in the field of information technology and worked in several companies. Ten years later, Osta finds himself in a strange situation. He said:
“By a strange coincidence, I found myself a technology writer and editor. I have written about technology for Bloomberg Businessweek Turkey and a variety of other publications.”
Then came bitcoin, which caught Aosta’s attention because he “kept a close eye on it.” Enthralled by the technology behind cryptocurrency, Usta co-authored Turkey’s first book on blockchain and then went on to party as a blockchain specialist, giving speeches, seminars and training company personnel on the topic.
Back in 2021, the entrepreneur worked on a blockchain gaming project that integrated NFTs. After finding success, he turned the project over to his partner to focus on a long-term business called ELYT, which recently raised new money connecting brands and influencers with Web3 technology.
When asked why he thinks it’s important for brands to use Web3 technologies like NFTs, Usta said NFT technology is more than just an app. It’s a new way of thinking. He explained that:
“Innovation starts to emerge as soon as you start thinking in this new way. The rest is just an engineering and business problem. The key is to be able to create real business models from a new perspective.”
The executive also said that the possibilities in terms of NFT use cases are only limited by people’s imaginations. “The images of the monkey and the assets of the game are nothing more than a small snowball rolling on the iceberg visible above the water,” he said.
Related: Intellectual Property Has An Awkward Fit in Web3 Decentralization – The Attorneys
El Osta believes there are many opportunities that Web3 opens up. According to him, Bitcoin, Ethereum, NFTs, and Decentralized Finance (DeFi) all have a role to play in the world. He explained that:
“Bitcoin enabled record-keeping without the need for a centralized structure. For the first time in human history, this enabled a decentralized trust protocol. Through smart contracts, Ethereum has transformed business workflows.”
The Web3 entrepreneur also mentioned that NFTs limit ownership of digital assets that can be replicated indefinitely and he believes the space will discover various other applications. Meanwhile, Osta also reiterated his confidence that DeFi will play a vital role in the future of finance.
