The overall cryptocurrency ecosystem has become home to many A-list celebrities over the years — primarily fueled by the 2021 Non-Perishable Token (NFT) hype. However, despite the prolonged bear market and apparent decline in cryptocurrency prices, celebrities continue to Streaming crypto market support.
Over the past year, celebrities have begun to explore sub-ecosystems beyond NFTs, trying to diversify their presence across the realms of commerce, gaming, and other investment avenues. In light of this, here is an overview of some of the most influential celebrities who have gotten into cryptocurrency over the past year and how ready they are for the next bull run.
Conor McGregor’s partnership with Tiger.Trade
UFC star Conor McGregor, one of the highest paid athletes, recently partnered with Tiger.Trade, a cryptocurrency trading app. Part of the deal includes featuring McGregor in an in-house game that users can play to win exclusive prizes.
Prior to signing as an ambassador for Tiger.Trade, McGregor’s involvement in crypto was indirect via the UFC’s partnerships with Crypto.com, in which fighters were paid bonuses in cryptocurrency.
The game’s recent launch, while applauded by fans for its graphics and awards, has also been criticized for its lack of story. Unlike the majority of top UFC fighters, McGregor has not associated his name with the now-defunct NFT projects and still maintains secrecy about his cryptocurrency investment choices.
Eminem Bored Ape NFT bought for $460,000
Marshall Mathers, aka Eminem, is one of the rare celebrities who makes headlines for investing in NFTs instead of trying to sell their collections. The 15-time Grammy winner Bored Ape Yacht Club (BAYC) has purchased an EminApe NFT for $460,000, which depicts a gold chain necklace and khaki military cap worn by Eminem in real life.
Eminem’s association with cryptocurrency dates back to 2018 when the rapper mentioned Bitcoin
On his new album, Kamikaze. However, subsequent NFT purchases have proven to be of interest to crypto investments. In June 2022, Eminem released a music video titled BAYC NFT featuring rap legend and fellow crypto fanatic Snoop Dogg.
While Eminem has not publicly shared an affinity towards any particular crypto asset for investments, the rapper continues to collaborate with BAYC for live shows.
Maria Sharapova becomes a strategic investor in Moonpay
Tennis legend Maria Sharapova, along with other celebrities like Gal Gadot, Bruce Willis and Justin Bieber, have invested in MoonPay crypto payment solution. The company revealed that more than 60 public figures and celebrities in the fields of music, sports, media and entertainment have joined forces to invest $ 87 million in Series A financing, starting in November 2021.
The investment marks Sharapova’s entry into the world of crypto. However, the superstar is yet to reveal her plans to invest in crypto assets.
Snoop Dogg: The Face of Web3 and NFTs
Snoop Dogg stands as a true OG in the cryptocurrency world due to his proactive involvement in the space for many years. Snoop’s first interaction with the cryptocurrency community began with his warning about impersonators marketing fake Snoop Dogg-branded tokens and NFTs.
After gaining knowledge about the industry, the rapper collaborated with various crypto projects, including cryptocurrency exchanges, Web3, games, and NFTs, effectively spurring mainstream adoption of cryptocurrencies.
Recently, Snoop Dogg announced the launch of a new restaurant in Los Angeles, inspired by BAYC NFTs, named Bored and Hungry. Although the hype around NFTs has decreased, Smoke King continues to show love for the ecosystem.