In this week’s newsletter, read about how Warner Music Group is partnering with OpenSea to give artists a way to engage with their audiences. Find out how tennis legend Maria Sharapova explores her growing interest in non-fungible tokens (NFTs), and check out how Blockchain Illuvium attempts to create an interoperable game. In other news, Meta has enabled cross-posting of NFTs on Instagram and Facebook. And don’t forget this week’s Nifty post featuring Build-A-Bear workshop entering Web3 and selling CryptoPunk for 3,300 Ether

cursors down

middle of a bear market.

Warner Music Group is partnering with OpenSea to bring more Web3 opportunities to artists
Entertainment company Warner Music Group (WMG) has partnered with NFT marketplace OpenSea to allow musicians to interact with their fans using Web3. Through the partnership, some artists will be given early access to the platform’s new customizable drop pages feature.

Oana Ruxandra, executive director of WMG, said the collaboration will allow artists to create a deeper engagement with their communities. The executive realized that community engagement where artists and fans come together is central to the music.

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NFT Space bridges the passions of tennis legend Maria Sharapova
Tennis star Maria Sharapova appeared at the Binance Blockchain Week in Paris, France. The tennis legend shared her interest in NFTs in an interview with Cointelegraph’s chief correspondent Rachel Wolfson.

Sharapova shared that she is curious about cryptocurrency and is in the process of figuring out how to engage her fans with Web3. According to the athlete, she is considering a long-term project in space.

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Illuvium co-founder shares plans for an ‘interoperable blockchain game’ model
Kieran Warwick, co-founder of Illuvium — a blockchain game that integrates many Web3 elements such as NFTs and digital assets — spoke with Cointelegraph at the Token2049 event in Singapore. According to Warwick, the team is building an interoperable blockchain game which he described as a series of games linked together, sharing NFTs and in-game currencies.

The CEO stated that it is targeting around 500 million gamers and will focus on making the game a fun game and not focus on the play-to-earn (P2E) aspect that many GameFi projects prioritize.

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Meta offers NFT cross posting and sharing on Instagram
Social media giant Meta has announced that users on Instagram and Facebook are now able to share NFTs across both platforms. Users will be able to feature both creators and aggregators and share between both platforms without paying a fee.

According to the social media company, this feature will be available in more than 100 countries. The company also mentioned that NFT artists like Lívia Elektra are already sharing NFTs on Meta’s social media apps.

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Nifty News: Enter the Afterlife in Style, Solana NFT Game Demo Hits the Epic Store, and More
The gaming company Build-A-Bear Workshop has announced a partnership with an NFT marketplace called Sweet to celebrate its 25th anniversary with the launch of the NFT. Meanwhile, even though the market was bearish, CryptoPunk sold for 3,300 ETH, worth $4.4 million at the time of writing.

Source: CoinTelegraph