Innovation and, as a consequence, the boom in popularity of social media began at the turn of the century with the concept of the online social graph. This specific data structure draws a line between users of social networks and the people, places and things they interact with. However, time has shown that major social media platforms have several disadvantages related to centralization. The pioneers of change are likely to be the sprouts of existing Web3 projects.

What is the lens protocol?
Lens Protocol is an open source, blockchain-based social graph created to reshape the future of social media concepts in the era of Web3 and decentralization. Unlike contemporary Web2 social media platforms such as Twitter or Facebook that use social graphs to develop the bonding between social network users only in a centralized way, the Lens Protocol is designed to be permissionless and configurable to enable creators to “own their digital roots” and to enable people to own the bonds between themselves and them. relentless communities.

As a result, the development of the Lens Protocol has given rise to a decentralized social graph that users completely own, once again giving them control over their information, links, and even providing features for monetizing their content.

Lens Protocol was introduced in early 2022 and has gained a lot of attention in the blockchain and crypto communities due to the revolutionary nature of the social networking product and the well known Aave.

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development team. As an offshoot of one of the important lending platforms in the Ethereum ecosystem, the Lens protocol seeks to address significant flaws in the current social media environment, which it is doing with great success, gradually gaining a dedicated user base for a Web 3 ready community.

How does the Lens protocol work?
The Lens Protocol social graph was generated through the Graph Database (GDB). These databases use graph structures that contain individual nodes and edges as connection points between them and places, objects, and other properties to store data. These graphs show network members and the relationships between them.

However, the lens protocol’s contract-based social graph differs from centralized social media graphs because in the second case, access to data is only available to centralized services. Specifically, users, third parties, and even projects that may wish to integrate with the Service do not have access to it. Personal files, content and communications are locked and maintained by the central network operator.

Furthermore, it is known that any central service may slightly become a single point of failure when the individual server becomes unreachable. Focused on building decentralized social networking applications (DApps), Lens Protocol’s open social graph architecture allows any blockchain-based social media platform or DApp to connect to it.

Moreover, unlike the architecture of centralized services, which cannot be customized, the flexible design of the Lens protocol is based on modular concepts, allowing for the implementation of the latest features and fixes, and at the same time, securing social relationships and user-owned content. The lens protocol is built on top of the polygon

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The Proof of Stake (PoS) blockchain is environmentally friendly. It is also compatible with cryptocurrency wallets such as MetaMask, Gnosis Safe, and Argent, incentivizing interoperability across platforms.

What makes the Lens Protocol unique?
There are two core concepts that make the world of Lens Protocol unique: non-fungible tokens (NFTs) and modularity. Creating user profiles as NFTs is central to the protocol. With it, members of Lens Protocol’s decentralized social network are empowered to create, maintain, and own their content and profiles through NFTs, while Polygon’s low-fee Layer 2 scaling solution stores all data.

This structure helps to transfer full rights and full ownership of the content into the hands of the users. Any content that is posted, whether it is text, an image, or even a change in avatars, is available on the thread. Modularity as a system feature stands for innovation, availability, and connectivity, which means that the Lens protocol’s social graph is open to all willing and willing creators to propose and implement new features.

At the same time, community members have the power to consider whether to endorse these users by agreeing which features should be integrated in the most decentralized and open way. Because of these mechanisms and the lack of a central actor controlling information, new social networks that preserve freedom of expression can emerge.

Benefits of the lens protocol
The advantages of the protocol lie in its foundation and Web3 principles. First and foremost, the Lens protocol’s unauthorized standalone network creates a censorship-resistant environment that cannot be interrupted. No third party, including central authorities, can remove or monitor any content or block a file

Source: CoinTelegraph